Join the movement
The Media Ahead brings together makers, businesses and knowledge institutions around the future of media. For this new platform, we developed a brand strategy and visual identity that does exactly what the platform itself sets in motion: creating space for new ideas and collaborations.
Challenge & Strategy
How can The Media Ahead have enough autonomy to build a community of its own, while maintaining a recognisable connection to the city brand? We opted for a hybrid brand architecture, giving The Media Ahead its own positioning and visual identity, with Live Hilversum as a subtle endorsement. Partners connect their own communications to The Media Ahead through an endorsement.
Concept
The logo is built around a principle of movement that continuously creates new outcomes. The words ‘Media’ and ‘Ahead’ appear in a different movement and composition each time. From the heart of the logo, a space emerges for the people and stories that move media forward. This places them quite literally at the centre of the identity.
Result
The dynamic identity puts people and stories at the centre and brings a wide range of programmes, content and collaborations together within one recognisable brand. The hybrid brand architecture provides a clear framework for every collaboration. Partners can visibly connect themselves to The Media Ahead, while the relationship with Live Hilversum as the city brand remains recognisable.
