HollandCentraal – A creative studio for branding & campaigns
HollandCentraal is a design studio where strategy, form, and movement come together. We create bold visual identities and campaigns that make an impact and move audiences. To us, design is not decoration, it’s a tool to bring brands to life and add meaning.
Our approach
We think in motion. Our roots are in motion design, and that’s reflected in everything we create. A brand identity shouldn’t just work on paper—it needs to be dynamic and adaptable across media and platforms. We always start with strategy: What should a brand do? How does it move? How should it feel? From this foundation, we develop concepts and designs with a strong focus on clarity, simplicity, and impact.
What we do
We design adaptive identities, create memorable campaigns, and develop motion design that gives brands meaning. From visual identities and station branding to film, animation, and interactive applications, we work on projects where design, technology, and storytelling come together.
Who we work with
Our clients range from cultural institutions and broadcasters to innovative companies and brands that understand that design is more than aesthetics—it’s a powerful communication tool. We collaborate with organizations that dare to move, tell their own story, and seek an identity that’s as dynamic as they are.
Why HollandCentraal
We combine strategic thinking with a deep understanding of form and movement. Our designs are minimalist, bold, and unexpected—always serving the bigger story. We believe great design isn’t just seen—it’s felt. That’s why we create design that moves—both literally and figuratively.
