NTR - Programme branding for Iedereen Verlicht and Culture Bites
For Iedereen Verlicht and Culture Bites, two NTR television programmes, we developed programme branding based on one idea, with a distinct visual language for each. The shapes draw on the cultures featured in the programmes. Set in motion, they create an almost kaleidoscopic interplay of patterns, colour and rhythm.
Challenge & Strategy
The NTR brought the formats of the two programmes closer together. This allowed both the NTR and us to work efficiently from one shared concept, while giving each programme its own look. Colour and typography create cohesion; the shapes give each programme a character that reflects its culture and format.
Concept
Circles are the starting point for Iedereen Verlicht. They grow into colourful patterns reminiscent of mandalas. Culture Bites uses straight lines and angles instead, inspired by geometric patterns in Islamic art and architecture. In motion, the shapes keep repeating like a kaleidoscope, creating a new composition each time. We composed the music to the animations, so image and sound set the rhythm together.
Result
Two distinctive programmes within one recognisable visual family. The concept works across opening sequences and bumpers, and carries through to the design for NPO Start and social media.
