Media Ahead Discord – MAD
MAD. The Media Ahead Discord A new generation of creators needs a place where ideas can emerge, evolve and be shared freely. For MAD, we developed the identity for a community that brings together creatives, makers and innovators. A flexible brand that invites experimentation, interaction and continuous development. Challenge & Strategy How do you create a community brand that resonates with a new generation of creators while leaving room for the community to evolve? MAD brings together creatives, makers and innovators to share knowledge, collaborate and explore the future of media. Our strategy was to focus not on the community itself, but on the creative process that connects its members. Concept Creativity rarely follows a straight line. It grows through experimentation, interaction and the continuous development of new ideas. By layering graphic elements, we created a visual grid in which forms appear, disappear and intersect. What first seems chaotic reveals itself as part of a clear and coherent system. The identity reflects what MAD stands for: a community where interaction sparks new ideas. https://vimeo.com/1215724096https://vimeo.com/1215724095https://vimeo.com/1215722926https://vimeo.com/1215722925https://vimeo.com/1215724843https://vimeo.com/1215725218https://vimeo.com/1215725219https://vimeo.com/1215725606https://vimeo.com/1215725920https://vimeo.com/1215725919 Result A community only thrives when people are inspired to participate and collaborate. That’s why the identity was designed as an open system: distinctive enough to build a strong brand, yet flexible enough to embrace new ideas, creators and initiatives. The result is a brand that encourages experimentation, interaction and continuous development. More projects
Next Gen Security Conference The Hague
Next Gen Security Conference For the inaugural edition of the Next Gen Security Conference, the Atlantic Commission, the Clingendael Institute and Leiden University joined forces. Their goal was to create a platform where established leaders and a new generation of professionals could engage in meaningful conversations about the future of peace, security and geopolitics. Challenge & Strategy Complex security challenges require new perspectives. Security is not only about the generation making decisions today, but also about the generation that will live with the consequences of those decisions tomorrow. The challenge was to develop an identity that feels credible within the worlds of defence, diplomacy and geopolitics, while at the same time creating space for new voices, ideas and perspectives. Concept To make that balance visible, we developed a dynamic visual system built around movement. At the heart of the identity is a rotating form in which different lines, directions and forces come together. The shape represents the continuous interaction between perspectives, interests and ideas. Sometimes they reinforce one another, sometimes they create friction, but it is precisely through that exchange that progress emerges. Motion plays a key role throughout the system. By introducing movement, a dialogue is created between the different elements. As a result, the identity feels less like a static conference brand and more like a platform where ideas evolve, perspectives connect and new possibilities emerge. Result The result is a distinctive identity that clearly positions Next Gen within the international security landscape. The visual language helps the conference stand apart from traditional security events without compromising its credibility. By combining a serious and professional appearance with a dynamic design system and a strong role for motion, the identity communicates that this is not a conference about the next generation, but one with the next generation. The result is more than a recognisable visual presence. It strengthens the conference’s position as a platform where established expertise and emerging perspectives come together to shape the future of peace, security and geopolitics. More projects
Metropole Orkest
The Metropole Orkest is globally renowned as The world’s leading pop & jazz orchestra, collaborating with artists like Anouk, Snarky Puppy, and Gregory Porter. Their identity had to reflect this dynamic—never static, always evolving and innovative, just like their music. We developed a visual language that is as vibrant and versatile as the orchestra itself.
De Vorstin
The Metropole Orkest is globally renowned as The world’s leading pop & jazz orchestra, collaborating with artists like Anouk, Snarky Puppy, and Gregory Porter. Their identity had to reflect this dynamic—never static, always evolving and innovative, just like their music. We developed a visual language that is as vibrant and versatile as the orchestra itself.
Dutch Design Daily
https://vimeo.com/1058280127https://vimeo.com/1057460899 Dutch Design Daily – A platform by and for Dutch Designers Dutch Design Daily is an online platform showcasing Dutch Design, architecture, e-culture, photography, graphic design, fashion & textiles, product design, and spatial design. It features designer interviews, highlights education and heritage, and organizes DDD LIVE events at Pakhuis de Zwijger four times a year. Dutch Design Daily asked us to create a unique visual experience for the space where these monthly events and presentations take place. Challenge & Strategy Dutch Design Daily presents new work from designers every day and hosts events where design professionals gather. Our strategy for the event space was to put the design process itself at the core of the visual identity. By incorporating iconic tools and instruments that designers use in their craft, we created a concept that not only resonates with the audience but also pays tribute to the making process behind design. To reinforce this, we developed a continuous seamless looping animation that reflects the never-ending flow of ideas and innovation within Dutch Design Daily. Concept The visual concept is built around the tools and instruments used by Dutch designers in their creative process. The animated video installation was designed as a continuous loop, seamlessly flowing across the event space. The animations connect effortlessly, forming an immersive visual layer that surrounds the entire venue. The result is an environment where design is not just displayed but felt throughout the space. Attributen van dutch designers geven het event design een eigen gezicht Result The space at Pakhuis de Zwijger was transformed into a dynamic, recognizable experience. The continuous animation creates a visual rhythm that enhances the event and reflects the creative energy of Dutch Design Daily. The combination of familiar design tools and fluid motion makes the presentation not just informative but a full sensory experience; a visual layer that brings Dutch Design Daily to life in a unique and engaging way. More projects
Collabhouse
Collabhouse connects artists, labels and content creators—with each other and with brands. Through sync licensing, distribution and music promotion, they bring music to life in new contexts. Their mission: make more of music.
Ahrend
Ahrend. Circular thinking, built into design Ahrend designs workspaces that don’t end. Since the 1990s, every product has been developed from a single principle: how does this remain useful, even ten years from now? Challenge & Strategy How do you make visible what has been embedded in the way you work for decades, in a way that inspires and goes beyond technique? Ahrend designs according to circular principles that are deeply rooted in the organisation. In design decisions, processes and collaboration with partners. This way of working runs through everything they do.We show how circularity is not a separate theme, but a way of thinking that returns in everything. Concept The concept of the film is built on that same principle: circularity. The film opens with a classic design, the Result chair by Friso Kramer, which guides you through processes, people and environments. Existing design takes on new forms and new contexts. By building the concept of the film on the same idea, Ahrend’s story is told with clarity and coherence. ‘If a product is made up of a hundred parts, our goal is to bring that down to twenty five.’ Result By building the concept of the film on the same circular principle, Ahrend’s way of working becomes immediately clear, and circularity becomes something you can feel and follow. The film is used as a brand film in presentations and campaigns, and serves as a clear starting point for conversations with employees, clients and partners. More projects
600 Jaar Hilversum
600 years of Hilversum For Hilversum’s 600th anniversary, we developed a dynamic identity that unites heritage and the future. At its core: connection, cross-pollination, a city in transition, and, above all, a celebration for everyone! Challenge & Strategy Hilversum needed an identity that not only marked the anniversary but also connected and engaged the city.It had to be clear, accessible, and adaptable for widespread use.We developed a toolbox that allowed partners and event organizers to seamlessly align with the 600 Years of Hilversum visual style. Concept The identity is built around tree rings, symbolizing Hilversum as a city in motion.Just as trees form rings and grow, Hilversum continues to evolve.Where the rings overlap, new shapes and colors emerge, visually representing collaboration and cross-pollination.The logo incorporates bookweed grains from the city’s coat of arms, while the vibrant color palette reflects media, diversity, and energy, a nod to Hilversum’s role as the media capital of the Netherlands. https://vimeo.com/1054529363https://vimeo.com/1054529431 Result Hilversum’s anniversary branding became a city-wide symbol.Used by the municipality, local initiatives, cultural organizations, and community groups, the identity strengthened the sense of connection and participation, ensuring 600 years of Hilversum was not just a celebration, but a collective movement. More projects
The Hilversum Sound
The Hilversum Sound As a hub for creative media, Hilversum is a key European player. Technically, artistically, and commercially. Sound plays an essential role in this landscape. Professionals in Hilversum record live performances and festivals that reach audiences worldwide, while major DJs, composers, artists, and orchestras compose and produce their music here. Challenge & Strategy The Hilversum Sound campaign showcases how professionals in the media and entertainment industry collaborate with musicians to create, capture, and distribute music. It highlights the process of composition, production, broadcasting, and performance, informing residents and visitors while offering interactive experiences such as exhibitions, behind-the-scenes access, workshops, mini-concerts, and a contest to create Hilversum’s own signature tune. Concept The design takes inspiration from musical elements: meter, rhythm, key, and dynamics, translating these into a distinctive and impactful visual language. The motion-driven identity was developed from moving visuals, which were then adapted into static designs. We also created an iconic logo based on sound, which constantly shifts in form, symbolizing the ever-evolving nature of music. This concept and design bring The Hilversum Sound campaign to life, providing a visual stage for the city’s vibrant music industry. metrum/grid ritme/herhaling volume/transparantie toon/vorm https://vimeo.com/1057491936https://vimeo.com/1057491916https://vimeo.com/1057491961https://vimeo.com/972903021 https://vimeo.com/686644597https://vimeo.com/972884853https://vimeo.com/972884620https://vimeo.com/972884718 Result The Hilversum Sound campaign visually captures the collaboration between media professionals and musicians, illustrating how music is created, recorded, and shared. Through exhibitions, backstage experiences, workshops, mini-concerts, and an interactive tune contest, the campaign immerses audiences in the sound of Hilversum, strengthening the city’s identity as a center for music and media innovation. More projects
Metropole Orkest – Welcome Jules Buckley
Metropole Orkest – Welcome Jules Buckley Metropole Orkest welcomed Jules Buckley as its new chief conductor, marking not just a musical shift but a new chapter in the orchestra’s identity. To highlight this moment, we developed a campaign documentary that visually captured his vision, his connection with the orchestra, and the significance of this collaboration. Challenge & Strategy For Jules Buckley’s introduction as chief conductor, we set out to make his distinctive musical signature and deep connection with the orchestra tangible. Instead of a formal portrait, we created a cinematic story that brought his energy, expertise, and relationship with the orchestra to life. The campaign documentary added depth to the introduction of Jules Buckley. Rather than a formal announcement, it became a visceral story, making his musical vision and energy tangible. The film was widely distributed, both online and in the media, ensuring that Buckley’s arrival was not just communicated, but felt. A welcome that went beyond words, perfectly aligned with Metropole Orkest’s core: music that moves and inspires. The result: an immersive film experience that takes the audience into his world. Concept The documentary takes viewers to Amsterdam’s legendary Concerto record store, where Buckley reflects on his musical roots and his vision for Metropole Orkest. By showing him in this environment, we painted an authentic portrait of the man behind the conductor. Cinematic conversations are interwoven with footage of rehearsals, performances, and the synergy between Buckley and the orchestra. This dynamic and personal storytelling approach not only informs but creates an emotional connection with the new chief conductor. ‘You know, nothing should get in the way of the art’ https://vimeo.com/1041152510https://vimeo.com/1041154430https://vimeo.com/1058140600https://vimeo.com/1058141788 Result The campaign documentary added depth to the introduction of Jules Buckley. Rather than a formal announcement, it became a visceral story, making his musical vision and energy tangible. The film was widely distributed, both online and in the media, ensuring that Buckley’s arrival was not just communicated, but felt. A welcome that went beyond words, perfectly aligned with Metropole Orkest’s core: music that moves and inspires. More projects