Metropole Orkest
The Metropole Orkest is globally renowned as The world’s leading pop & jazz orchestra, collaborating with artists like Anouk, Snarky Puppy, and Gregory Porter. Their identity had to reflect this dynamic—never static, always evolving and innovative, just like their music. We developed a visual language that is as vibrant and versatile as the orchestra itself.
De Vorstin
The Metropole Orkest is globally renowned as The world’s leading pop & jazz orchestra, collaborating with artists like Anouk, Snarky Puppy, and Gregory Porter. Their identity had to reflect this dynamic—never static, always evolving and innovative, just like their music. We developed a visual language that is as vibrant and versatile as the orchestra itself.
Dutch Design Daily
Dutch Design Daily – A platform by and for Dutch Designers Dutch Design Daily is an online platform showcasing Dutch Design, architecture, e-culture, photography, graphic design, fashion & textiles, product design, and spatial design. It features designer interviews, highlights education and heritage, and organizes DDD LIVE events at Pakhuis de Zwijger four times a year. Dutch Design Daily asked us to create a unique visual experience for the space where these monthly events and presentations take place. Challenge & Strategy Dutch Design Daily presents new work from designers every day and hosts events where design professionals gather. Our strategy for the event space was to put the design process itself at the core of the visual identity. By incorporating iconic tools and instruments that designers use in their craft, we created a concept that not only resonates with the audience but also pays tribute to the making process behind design. To reinforce this, we developed a continuous seamless looping animation that reflects the never-ending flow of ideas and innovation within Dutch Design Daily. Concept The visual concept is built around the tools and instruments used by Dutch designers in their creative process. The animated video installation was designed as a continuous loop, seamlessly flowing across the event space. The animations connect effortlessly, forming an immersive visual layer that surrounds the entire venue. The result is an environment where design is not just displayed but felt throughout the space. Attributen van dutch designers geven het event design een eigen gezicht Result The space at Pakhuis de Zwijger was transformed into a dynamic, recognizable experience. The continuous animation creates a visual rhythm that enhances the event and reflects the creative energy of Dutch Design Daily. The combination of familiar design tools and fluid motion makes the presentation not just informative but a full sensory experience; a visual layer that brings Dutch Design Daily to life in a unique and engaging way. More projects
600 Jaar Hilversum
600 years of Hilversum For Hilversum’s 600th anniversary, we developed a dynamic identity that unites heritage and the future. At its core: connection, cross-pollination, a city in transition, and, above all, a celebration for everyone! Challenge & Strategy Hilversum needed an identity that not only marked the anniversary but also connected and engaged the city.It had to be clear, accessible, and adaptable for widespread use.We developed a toolbox that allowed partners and event organizers to seamlessly align with the 600 Years of Hilversum visual style. Concept The identity is built around tree rings, symbolizing Hilversum as a city in motion.Just as trees form rings and grow, Hilversum continues to evolve.Where the rings overlap, new shapes and colors emerge, visually representing collaboration and cross-pollination.The logo incorporates bookweed grains from the city’s coat of arms, while the vibrant color palette reflects media, diversity, and energy, a nod to Hilversum’s role as the media capital of the Netherlands. https://vimeo.com/1054529363https://vimeo.com/1054529431 Result Hilversum’s anniversary branding became a city-wide symbol.Used by the municipality, local initiatives, cultural organizations, and community groups, the identity strengthened the sense of connection and participation, ensuring 600 years of Hilversum was not just a celebration, but a collective movement. More projects
The Hilversum Sound
The Hilversum Sound As a hub for creative media, Hilversum is a key European player. Technically, artistically, and commercially. Sound plays an essential role in this landscape. Professionals in Hilversum record live performances and festivals that reach audiences worldwide, while major DJs, composers, artists, and orchestras compose and produce their music here. Challenge & Strategy The Hilversum Sound campaign showcases how professionals in the media and entertainment industry collaborate with musicians to create, capture, and distribute music. It highlights the process of composition, production, broadcasting, and performance, informing residents and visitors while offering interactive experiences such as exhibitions, behind-the-scenes access, workshops, mini-concerts, and a contest to create Hilversum’s own signature tune. Concept The design takes inspiration from musical elements: meter, rhythm, key, and dynamics, translating these into a distinctive and impactful visual language. The motion-driven identity was developed from moving visuals, which were then adapted into static designs. We also created an iconic logo based on sound, which constantly shifts in form, symbolizing the ever-evolving nature of music. This concept and design bring The Hilversum Sound campaign to life, providing a visual stage for the city’s vibrant music industry. metrum/grid ritme/herhaling volume/transparantie toon/vorm https://vimeo.com/1057491936https://vimeo.com/1057491916https://vimeo.com/1057491961https://vimeo.com/972903021 https://vimeo.com/686644597https://vimeo.com/972884853https://vimeo.com/972884620https://vimeo.com/972884718 Result The Hilversum Sound campaign visually captures the collaboration between media professionals and musicians, illustrating how music is created, recorded, and shared. Through exhibitions, backstage experiences, workshops, mini-concerts, and an interactive tune contest, the campaign immerses audiences in the sound of Hilversum, strengthening the city’s identity as a center for music and media innovation. More projects
Metropole Orkest – Welcome Jules Buckley
Metropole Orkest – Welcome Jules Buckley Metropole Orkest welcomed Jules Buckley as its new chief conductor, marking not just a musical shift but a new chapter in the orchestra’s identity. To highlight this moment, we developed a campaign documentary that visually captured his vision, his connection with the orchestra, and the significance of this collaboration. Challenge & Strategy For Jules Buckley’s introduction as chief conductor, we set out to make his distinctive musical signature and deep connection with the orchestra tangible. Instead of a formal portrait, we created a cinematic story that brought his energy, expertise, and relationship with the orchestra to life. The campaign documentary added depth to the introduction of Jules Buckley. Rather than a formal announcement, it became a visceral story, making his musical vision and energy tangible. The film was widely distributed, both online and in the media, ensuring that Buckley’s arrival was not just communicated, but felt. A welcome that went beyond words, perfectly aligned with Metropole Orkest’s core: music that moves and inspires. The result: an immersive film experience that takes the audience into his world. Concept The documentary takes viewers to Amsterdam’s legendary Concerto record store, where Buckley reflects on his musical roots and his vision for Metropole Orkest. By showing him in this environment, we painted an authentic portrait of the man behind the conductor. Cinematic conversations are interwoven with footage of rehearsals, performances, and the synergy between Buckley and the orchestra. This dynamic and personal storytelling approach not only informs but creates an emotional connection with the new chief conductor. ‘You know, nothing should get in the way of the art’ online platform voor en door Nederlandse ontwerpers Result The campaign documentary added depth to the introduction of Jules Buckley. Rather than a formal announcement, it became a visceral story, making his musical vision and energy tangible. The film was widely distributed, both online and in the media, ensuring that Buckley’s arrival was not just communicated, but felt. A welcome that went beyond words, perfectly aligned with Metropole Orkest’s core: music that moves and inspires. More projects
VVOJ
VVOJ – Association of investigative journalists The Vereniging van Onderzoeksjournalisten (VVOJ) is the leading platform for investigative journalism in the Netherlands and Flanders. It brings journalists together, provides training and knowledge sharing, and is committed to in-depth and independent journalism. To reinforce VVOJ’s role as a key player in the field, we developed a strong and recognizable visual identity. Challenge & Strategy VVOJ needed an identity that visually embodies investigative journalism; layered, sharp, and driven by nuance. We developed a system that not only represents these core values but is also adaptable across publications, events, and digital media. The classic magnifying glass was reinterpreted into a dynamic play of zooming circles, where text and images are revealed, a visual metaphor for investigative journalism: always analyzing, always digging deeper to uncover the truth. Concept The visual identity is built around bold typography and a distinctive color palette. The layering and movement of the circles reinforce the idea of an ongoing process of analysis and discovery. In some applications, images are treated to resemble highly magnified newspaper photos, with visible monotone halftone grids. This enhances the raw, direct aesthetic of the identity, ensuring it remains both striking and highly legible. https://vimeo.com/951454393https://vimeo.com/951454171https://vimeo.com/951454314https://vimeo.com/951453941https://vimeo.com/1057554009https://vimeo.com/951454012 Result From conference materials to online content, the identity supports and strengthens VVOJ’s position as the leading platform for investigative journalism in the Netherlands and Flanders. This visual language goes beyond aesthetics, it actively reinforces the essence of investigative journalism: sharp, in-depth, and always focused on uncovering the truth. More projects
NPO2
NPO2 – The in-depth channel You can’t watch TV in the Netherlands for long without coming across NPO 2. As the in-depth channel of the Dutch Public Broadcasting (NPO), it is impactful, independent, and socially engaged. Offering a window to the world, it challenges viewers to think critically and provides context on political and societal developments. To enhance its visibility across multiple platforms, NPO chose us as their partner in developing a new station branding. Challenge & Strategy How do you translate depth, insight, and perspective into a recognizable visual language? From the very beginning, we were involved in strategic sessions with NPO and Total Identity. The key insight: the depth that defines NPO 2 had to be present in every element of the branding. This led to a design system that puts content at the center. Impactful imagery, a restrained color palette, and an elegant visual style ensure that the branding remains both recognizable and timeless. The identity integrates seamlessly with the other NPO channels while clearly and consistently reflecting the core values of NPO 2. Concept The station branding focuses on the power of content. Documentaries, journalism, game shows, and art & culture programming are given space to breathe through strong photography and a refined visual style. A distinctive typography and subtle animations emphasize the layered storytelling that defines NPO 2. The interplay between static and dynamic elements ensures a branding that exudes calm, yet is flexible enough to accommodate different formats. Result The new station branding created a recognizable and cohesive presence across all platforms. The design integrates seamlessly with other NPO channels while clearly conveying the identity of NPO 2. The distinctive style, across image, sound, and motion, sets NPO 2 apart, with a dynamic graphic system that ensures a strong and timeless brand. More projects
Media Perspectives
Media Perspectives Media Perspectives – Innovation in the media industry Media Perspectives drives innovation and talent development within the Dutch media sector. As a knowledge and networking organization, it fosters new ideas, technologies, and collaborations between media companies, startups, and educational institutions. Challenge & Strategy To support its growth and positioning, we developed a visual identity that reinforces the platform’s forward-thinking role. Media Perspectives needed an identity that reflects its role as a connector and driver of media innovation, a system that is highly adaptable and evolves with the fast-moving industry. The visual language is built on layers and the interaction between content and technology. At the heart of the identity is the logo, serving as an iconic symbol for new ideas and perspectives. Concept The identity is structured around a flexible grid, where content blocks and graphical elements shift and transform, mirroring the continuous evolution of the media landscape. A combination of clean typography and a layered color palette creates a dynamic and contemporary look, perfectly aligning with the innovative role of Media Perspectives. https://vimeo.com/951434481https://vimeo.com/951434694https://vimeo.com/951434594 Result The visual identity provides a cohesive yet adaptive system, making it highly versatile across online publications, events, and audiovisual productions. This recognizable and forward-looking identity strengthens Media Perspectives’ position as a leading knowledge platform, bridging the worlds of media, technology, and talent. More projects
NPO Cultuur
NPO Cultuur – campagne x Achtergrond Corona heeft een grote impact op ons allemaal en op de samenleving. Het feit dat alle zalen gesloten zijn is een groot gemis voor cultuurmakers, die nauwelijks meer inkomsten hebben, maar ook voor hun publiek. Juist nu is er grote behoefte aan de afleiding, troost en opwinding die cultuur kan bieden. Daarom is NPO gestart met NPO Cultuur, een initiatief om veel ruimte beschikbaar te stellen op haar kanalen voor programmering binnen alle mogelijke cultuurgenres. Concept We ontwikkelden een serie promo’s waarmee de NPO aandacht vestigt op culturele programmering via het themakanaal NPO2 extra. Voor alle promo’s maakten we het raamwerk. Hiervoor filmden we –in eigen studio– allerlei iconische en culturele artefacts, met een bijzondere en dramatische belichting. Het resultaat is een serie herkenbare promo’s waarbij film van bestaande programmering en promo elkaar, én NPO2 Extra versterken. Elke promo begint met verschillende iconische apparatuur uit de cultuursector die in elkaar overvloeien. Result x More projects