NL | EN

NL | EN

VVOJ - Association of investigative journalists

The Vereniging van Onderzoeksjournalisten (VVOJ) is the leading platform for investigative journalism in the Netherlands and Flanders. It brings journalists together, provides training and knowledge sharing, and is committed to in-depth and independent journalism. To reinforce VVOJ’s role as a key player in the field, we developed a strong and recognizable visual identity.

Challenge & Strategy

VVOJ needed an identity that visually embodies investigative journalism; layered, sharp, and driven by nuance. We developed a system that not only represents these core values but is also adaptable across publications, events, and digital media. The classic magnifying glass was reinterpreted into a dynamic play of zooming circles, where text and images are revealed, a visual metaphor for investigative journalism: always analyzing, always digging deeper to uncover the truth.

Concept

The visual identity is built around bold typography and a distinctive color palette. The layering and movement of the circles reinforce the idea of an ongoing process of analysis and discovery. In some applications, images are treated to resemble highly magnified newspaper photos, with visible monotone halftone grids. This enhances the raw, direct aesthetic of the identity, ensuring it remains both striking and highly legible.

Result

From conference materials to online content, the identity supports and strengthens VVOJ’s position as the leading platform for investigative journalism in the Netherlands and Flanders. This visual language goes beyond aesthetics, it actively reinforces the essence of investigative journalism: sharp, in-depth, and always focused on uncovering the truth.

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