Metropole Orkest - Welcome Jules Buckley
Metropole Orkest welcomed Jules Buckley as its new chief conductor, marking not just a musical shift but a new chapter in the orchestra’s identity. To highlight this moment, we developed a campaign documentary that visually captured his vision, his connection with the orchestra, and the significance of this collaboration.
Challenge & Strategy
For Jules Buckley’s introduction as chief conductor, we set out to make his distinctive musical signature and deep connection with the orchestra tangible. Instead of a formal portrait, we created a cinematic story that brought his energy, expertise, and relationship with the orchestra to life.
The campaign documentary added depth to the introduction of Jules Buckley. Rather than a formal announcement, it became a visceral story, making his musical vision and energy tangible. The film was widely distributed, both online and in the media, ensuring that Buckley’s arrival was not just communicated, but felt. A welcome that went beyond words, perfectly aligned with Metropole Orkest’s core: music that moves and inspires. The result: an immersive film experience that takes the audience into his world.
Concept
The documentary takes viewers to Amsterdam’s legendary Concerto record store, where Buckley reflects on his musical roots and his vision for Metropole Orkest. By showing him in this environment, we painted an authentic portrait of the man behind the conductor.
Cinematic conversations are interwoven with footage of rehearsals, performances, and the synergy between Buckley and the orchestra. This dynamic and personal storytelling approach not only informs but creates an emotional connection with the new chief conductor.
‘You know, nothing should get in the way of the art’
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Result
The campaign documentary added depth to the introduction of Jules Buckley. Rather than a formal announcement, it became a visceral story, making his musical vision and energy tangible. The film was widely distributed, both online and in the media, ensuring that Buckley’s arrival was not just communicated, but felt. A welcome that went beyond words, perfectly aligned with Metropole Orkest’s core: music that moves and inspires.
