Media Perspectives
Media Perspectives – Innovation in the media industry Media Perspectives drives innovation and talent development within the Dutch media sector. As a knowledge and networking organization, it fosters new ideas, technologies, and collaborations between media companies, startups, and educational institutions.
Challenge & Strategy
To support its growth and positioning, we developed a visual identity that reinforces the platform’s forward-thinking role. Media Perspectives needed an identity that reflects its role as a connector and driver of media innovation, a system that is highly adaptable and evolves with the fast-moving industry. The visual language is built on layers and the interaction between content and technology. At the heart of the identity is the logo, serving as an iconic symbol for new ideas and perspectives.
Concept
The identity is structured around a flexible grid, where content blocks and graphical elements shift and transform, mirroring the continuous evolution of the media landscape. A combination of clean typography and a layered color palette creates a dynamic and contemporary look, perfectly aligning with the innovative role of Media Perspectives.
Result
The visual identity provides a cohesive yet adaptive system, making it highly versatile across online publications, events, and audiovisual productions. This recognizable and forward-looking identity strengthens Media Perspectives’ position as a leading knowledge platform, bridging the worlds of media, technology, and talent.
