Evangelische omroep - Station branding
How do you bring a brand to life? How do you create a seamless connection between television and social branding? And how do you give a brand a distinctive sound? The Evangelische Omroep (EO) sought answers to these questions and turned to our expertise to make motion design a central part of their visual communication.
The foundation of the new identity, developed by Mensch Creative Agency, served as our starting point. We translated these elements into a dynamic motion design concept and a station branding that radiates warmth and connection.
Challenge & Strategy
A new identity requires a new station branding. The EO needed a warm and sensitive translation of their new identity into a motion design concept. Our task was to help shape this transformation. How do you make a brand move? How do you connect TV and social branding into a cohesive system? And how do you give a brand a distinctive and recognizable sound? These were the challenges we approached with our extensive motion design expertise.
Concept
A fluid color gradient from the new palette became the foundation of the animations. This subtle interplay of hues gave the brand an organic and inviting aesthetic. The logo animation was built around this gradient, giving it a vibrant and warm character. Beyond visual movement, we introduced a sound logo that translates the same warmth and depth into audio. A soft, organic glow that can be felt in both visuals and sound, creating a distinctive sonic identity for EO.
Result
The EO now has a station branding where visuals and sound reinforce each other. Motion design acts as the connecting element between television and social branding, ensuring a consistent and adaptive style across platforms. The combination of fluid animations and a warm sound logo makes EO not just recognizable but truly tangible in every expression.
