Dutch Design Daily - A platform by and for Dutch Designers
Dutch Design Daily is an online platform showcasing Dutch Design, architecture, e-culture, photography, graphic design, fashion & textiles, product design, and spatial design. It features designer interviews, highlights education and heritage, and organizes DDD LIVE events at Pakhuis de Zwijger four times a year. Dutch Design Daily asked us to create a unique visual experience for the space where these monthly events and presentations take place.
Challenge & Strategy
Dutch Design Daily presents new work from designers every day and hosts events where design professionals gather. Our strategy for the event space was to put the design process itself at the core of the visual identity. By incorporating iconic tools and instruments that designers use in their craft, we created a concept that not only resonates with the audience but also pays tribute to the making process behind design. To reinforce this, we developed a continuous seamless looping animation that reflects the never-ending flow of ideas and innovation within Dutch Design Daily.
Concept​
The visual concept is built around the tools and instruments used by Dutch designers in their creative process. The animated video installation was designed as a continuous loop, seamlessly flowing across the event space. The animations connect effortlessly, forming an immersive visual layer that surrounds the entire venue. The result is an environment where design is not just displayed but felt throughout the space.
Attributen van dutch designers geven het event design een eigen gezicht
Result
The space at Pakhuis de Zwijger was transformed into a dynamic, recognizable experience. The continuous animation creates a visual rhythm that enhances the event and reflects the creative energy of Dutch Design Daily. The combination of familiar design tools and fluid motion makes the presentation not just informative but a full sensory experience; a visual layer that brings Dutch Design Daily to life in a unique and engaging way.
