24Kitchen - Station branding
In just a few years, 24Kitchen became a highly successful food channel. It was time for a refresh. 24Kitchen had grown rapidly and, after five years, needed a renewed identity to match its evolving audience.
Challenge & Strategy
24Kitchen had grown rapidly. And, after five years, needed a renewed identity to match its evolving audience. With station branding, animations, and a custom sound logo, the brand became a sensory-rich, interactive food experience.
The channel set its sights on inspiring young foodies; people who love to cook together, explore new flavors, and enjoy healthy, adventurous eating. Targeting an audience passionate about travel, food festivals, and outdoor dining.
24Kitchen aimed to become the go-to platform for food lovers.
Concept
A complete transformation. Together, we redefined the brand concept, developed a new identity, and implemented it into the station branding. The number 24 became a central brand element, reinforced by a refined logo, an expanded color palette, and an authentic, honest visual style. A strong graphic language introduced more dynamism, making the brand feel warm, inviting, and full of character. The logo became the heart of the brand, forming the foundation for an adaptive brand system. The new visual identity was rolled out across on-air, digital, events, and social platforms, ensuring a cohesive and engaging presence.
Result
The rebrand didn’t just refresh the look of 24Kitchen, it set it in motion. With station branding, animations, and a custom sound logo, the brand became a sensory-rich, interactive food experience.
